In honour of the LGBTQ+ community, TikTok is launching a series of events to celebrate Pride. From this weekend and throughout July, TikTok will be launching a series of LIVEs led by LGBTQ+ ...
Social video sharing platform TikTok believes advertisers can significantly increase ad recall, brand awareness and favourability in Japan by adopting three new marketing drivers which it abbreviates ...
While TikTok was once seen as an app for teenagers, many of the world's biggest brands have realised its potential for reaching a wide audience and have launched their own accounts. Now, a study has ...
Users on TikTok are being encouraged to market unhealthy food and drink products by their manufacturers, according to research in the British Medical Journal. By turning them into unofficial "brand ...
Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to discuss the platform’s newest venture, TikTok For Business, and how ...
#collarbonechallenge, #bellybuttontest and #thighgap may seem like harmless hashtags – but these challenges may have a greater impact than we realize. “Social media and hashtags greatly affect body ...
TikTok has very specific hashtag challenges released every day and the videos that are relevant to these are the ones that the algorithm favours. The key to success on the platform is to tie your ...
TikTok has banned a hashtag, #sunburnchallenge, and launched a new campaign to change young people's perception of tanning over fears the viral trend was raising the risk of skin cancer among ...
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