Header bidding is picking up steam among publishers—at least among the ones Index Exchange works with. An analysis of client spending on header-tag vs. tag-based spending from April 2015 to March 2016 ...

Changing the font size in a WordPress header requires editing specific files. The precise code to edit will vary according to your WordPress theme, but every theme has a stylesheet containing the ...

Jill Whalen started a thread over at her forums named H1, H2, H3 Placement, per W3C standards. In that thread she asks if it matters if the header tag sequence in the source code displays in order of ...

Header tags are a key trend in programmatic advertising, giving publishers the opportunity to make more revenue off ad inventory. Without header tags, only one advertiser at a time can bid on the ...

A couple of days ago, we broke the news, that many are noticing a change where Google is using the header tag over the title tag more often these days for the Google search result snippet link. Some ...

The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media ...

What is the first and foremost thing that strikes your mind while browsing a web page? No prize for guessing, but it has to be the heading of the page. And, what would follow is whether the heading ...

In my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to ...