Mondelez is launching to boost the effectiveness of video ads for brands such as Trident (above). The snacks maker has penned a global deal to use ad tech firm’s Tubemogul’s software to optimise media ...
Emma Hazlehurst, head of strategic services at RadiumOne, will head the new division Data-driven marketing firm RadiumOne has announced the formation of a new division that will aim to improve the ...
UK — Data-driven marketing company RadiumOne has launched Creative Solutions, a division specialising in producing and managing creative to be served programmatically. The aim of the division is to ...
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