CMOs today are under immense pressure to prove marketing's value to the board – yet, according to The Drum research, linking marketing directly to business growth has been a top challenge for them ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

Looking beyond the hype, Jim Misener, CEO, 50,000feet offers practical advice for brand leaders on the challenges and opportunities of generative AI. Chief marketing officers have long faced a dilemma ...

Canva chief marketer officer Zach Kitschke makes the case for baking design-driven thinking into the heart of an organization. Marketing and design are no longer just for ‘creative types.’ With every ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

Very soon, you won’t just deploy AI agents—you’ll buy them. Creative ideation agents, merchandising agents, media optimization agents and customer-care agents: Each is a purchasable “unit of work” ...

Digital marketing technologies change fast. Every year, businesses face more opportunities and complexities as new web, cloud, social and analytical tools emerge, promising businesses closer ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...