Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend grew ...

New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target adverts on a more granular level to specific ...

Programmatic is the fastest growing phenomenon in the adtech industry. With everyone talking about new developments in this field every day, it becomes equally important to look deeper and understand ...

If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...

In the first of a new Press Gazette series investigating the space where news and marketing meet, we take a look at the future of programmatic display advertising and examine whether it is working – ...

Programmatic advertising has got a “bad name” but could “work really hard” for trusted publishers in the future, especially as third-party cookies become obsolete, according to ad and publishing ...

We would be remiss if we didn't start off with a definition of programmatic advertising. There are various programmatic models, here are four of the most common: Preferred deal: A non-auction model ...

Programmatic culture seeks different qualities, abilities, and skills from each of the mind working in this space. Organizations and employees need to think of programmatic beyond just a trading tool.