Digital transformation is redefining how we experience creativity. One unexpected but increasingly valuable tool is the QR code, now widely adopted in music education, performance, and visual art ...

Dynamic QR codes, when applied thoughtfully, offer a direct path to clearer communication and more confident customer ...

INSTORE’s November Brain Squad survey asked jewelers whether they use QR codes in their stores — and the industry is pretty evenly split. Exactly 49% said yes, 51% said no.

For years, QR codes sat quietly in the background of consumer tech useful, familiar, but far from exciting. They appeared on ...

It was invented for labelling automobile parts - but now QR codes are used in a much broader context in everyday life. The two-dimensional matrix barcode, created by the Japanese company Denso Wave in ...

Simply sign up to the Travel & leisure industry myFT Digest -- delivered directly to your inbox. Before the pandemic, the term “QR code” would have been anathema to many restaurateurs. But, says ...

Supermarket chains including Tesco, Morrisons and Ocado are already trialling QR codes on products which will eventually replace barcodes in an eco-friendly drive. The retailers have brought in QR ...

Recently, due to the rise of the smart phone users, many marketers are beginning to jump onto the QR code bandwagon in order to take advantage of this group of new-age consumers. Being a brand with ...

In a hotel lobby, two QR Codes promote the same thing: a 10% discount on the breakfast buffet. One sits at eye level beside the elevator buttons, right where guests wait with their phones in hand. The ...

Ocado is launching a new trial in a bid to drive up the use of refill technology and cut plastic use. The online giant has employed tech company Polytag to roll out QR code technology across 60 of its ...