Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. If you’re serious about promoting your business, whether it be a local service, ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Display advertising is wherever you look. Splashed across social media.

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...