Taking programmatic in-house is an increasingly popular option for marketers. According to Pivotal Research Group analyst Brian Wieser, 15 of the top 200 US advertisers have taken media-buying ...

Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend grew ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

Last week the IAB UK revealed that over half of all brands are buying mobile inventory using programmatic media buying technologies, but less than half (45 per cent) understand how the technology ...

If digital marketing is sometimes opaque, programmatic advertising is on the darker edge of that spectrum. Where does every penny spent actually go? Can clients really be convinced that they’re ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

In the first of a new Press Gazette series investigating the space where news and marketing meet, we take a look at the future of programmatic display advertising and examine whether it is working – ...

Programmatic advertising has got a “bad name” but could “work really hard” for trusted publishers in the future, especially as third-party cookies become obsolete, according to ad and publishing ...

Experience is an expected pre-requisite for most jobs, but programmatic advertising recruiters say they are more interested in problem-solving abilities and cultural fit. A nod to those with an ‘inner ...

S3 Advertising’s media buyer, Grace Johnson, counts down the top 10 benefits of programmatic advertising and explains why you should make it part of your advertising media mix. Programmatic ...