Over the last few years, and particularly during the pandemic, out-of-home (OOH) providers built out their digital screen networks. Moving from static to digital screens made the media easier to cycle ...
AMC Networks has enabled programmatic ad buying on three of its linear networks after a successful pilot last month. According to AMC Networks, this technological advancement is noteworthy as it ...
DEARBORN: Ford, the automaker, has extended the scope of its programmatic ad buying beyond digital display formats to encompass online video, in an indication of the rising importance of this approach ...
The (online) media world is changing fast – really fast. Blink and you might miss it. We are living in exciting times where buying efficiency, campaign measurability and performance are no longer just ...
Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr, a part of Microsoft Advertising, having added it to its suite of demand side ...
IT'S A BIG DEAL AND A LOT OF MARKETERS KNOW VERY LITTLE ABOUT IT; WE'RE HERE TO HELP BY ERIK SHERMAN Once upon a time, someone had a great idea: automate online ad sales. With all those publishers, ...
Procter & Gamble, the worlds largest media spender, is planning on buying 70 to 75 per cent of its US digital media programmatically by the end of this year, according to sources within the company.
Luxury jeweller Cartier recently won a High Court case battle where it successfully argued that internet service providers should block websites selling counterfeit versions of its goods. The case ...
Polygon (https://PDOOH.co.za/), Africa’s leading and largest programmatic aggregated digital out-of-home (DOOH) publisher network has launched its first programmatic DOOH (pDOOH) campaign in Kenya for ...
MediaCrossing Talking Programmatic Media Buying at Upcoming Connecticut Business Forums and OMMA RTB
STAMFORD, CT--(Marketwired - Nov 19, 2013) - MediaCrossing, a global independent digital media trading firm that is reinventing media buying and selling, today announced participation in two key ...
Campaign Middle East on MSN
Industry snapshot: Smarter and greener OOH
BSA’s Toni Ibrahim shares how brands are blending static and digital OOH while keeping sustainability and creativity front of ...
Out-of-home advertising has come a long way since the days of scrolling posters, says Lee Cutter, Hivestack’s VP of sales for the UK and emerging markets. At Campaign’s Media360 conference, he ...
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