Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.

What is the Ad Hominem Fallacy? The ad hominem fallacy occurs when someone attacks the person making an argument rather than the argument itself. This fallacy diverts attention from the actual issue ...

Psychologist and author Steven Pinker explores why humans are so prone to seeing patterns in randomness - and why that can be a problem. Listen to Think with Pinker on patterns Download Think with ...

In any discussion of evolutionary psychology, or human sciences in general, it is very important to avoid two logical fallacies. They are called the naturalistic fallacy and the moralistic fallacy.

The zero-sum fallacy is the idea that there is a fixed pie and if one person gets more that means the other person gets less. This is the way most people think about negotiation, but it couldn't be ...

How to avoid falling for the ‘gambler’s fallacy’ Psychologist and author Steven Pinker explores why humans are so prone to seeing patterns in randomness - and why that can be a problem.