Customer loyalty programmes are an essential tool for fashion retailers to build long-term relationships with consumers and give shoppers an incentive to keep coming back for more. However, ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Supermarket aisles are packed with special offers and free gifts to lure customers into buying a particular brand. The economic climate has prompted every sector from retail to restaurants to slash ...

As economic headwinds continue to bite, fashion businesses are battling over consumer spend. It is cheaper to retain customers than paying to acquire new ones, experts say, so retailers and brands are ...

Authenticity creates deeper connections with customers, making them feel seen, heard and valued — which is what they really want. Experiences matter more to customers than the features of your product ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Customer loyalty isn’t something retailers can take for granted in ...

PR is a people business. Media, influencers and stakeholders all play a role, but it’s the relationships that we have with our clients that determine long-term success. Good client relationships need ...

Loyalty isn’t luck — it’s built through consistent, personalized experiences and a sense of belonging. CX leaders, here’s your roadmap. Technology should enhance, not replace. The right tools make ...

Finding new, innovative ways to gain customer loyalty has never been more urgent for retailers as they suffer huge falls in profit. However, “the evolution of loyalty” (Data Strategy, MW last week) ...

The managing partner of a silver circle firm lamented to me that ‘increasingly, clients are interested in partners. Not the firms they work at.’ Over the last year his firm had lost a lot of ...