According to Truelist referral marketing stats, “People are four times more likely to make a purchase after a referral from a friend.” We trust our friends and what they tell us. So, when they hype up ...

First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

While marketers understand the power of referral, many are stumped when it comes to using it effectively. Most people think that referral programs are a matter of economics and incentives—get it right ...

Referral programs help you increase your customer base by tapping into trusted recommendations from your existing customers. But before that can happen you’ll need to convince customers to use these ...