This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Consumers buy emotionally – ...

Megan Malone is an Executive Coach and leads educational content development and training at Truity, a leader in personality assessments. Each person has a unique personality profile. Some people are ...

Most people believe that personality is generally very stable—and in many ways, they’re right. If you are an extravert, for example, it’s not quite possible for you to turn into an introvert overnight ...

The mood swings and stress you experience as you go through puberty can shape your brain to determine the person you will become. My four-year-old twins are similar in many ways – both are sociable, ...

Some people believe personality is fixed, but more recent research suggests that personality may develop over time and that people’s personality traits can change. Personality types group people into ...

We tend to think of our looks as separate from who we are. But it turns out that physical traits like height or attractiveness may shape our personalities, behaviours, even politics. The boarding ...

Based on genetic studies, scientists estimate that 30% to 60% of your personality is inheritable. Research also suggests that significant personality changes tend to occur between ages 20 to 40. Were ...

It's often said that no two people are exactly alike, but according to one psychological theory, they can share one of 16 distinct personality types, which are formed by different combinations of ...