Chris Burgess, head of professional services at Aurasma, shares advice and lessons learned from his time as an AR (Augmented Reality) creative director. With the popularity and success of Pokémon Go ...

It’s been a long time since the summer of 2016 when Pokémon Go was the biggest news in augmented reality (AR). Three years later and the technology has been advancing at speed, with multiple ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Augmented reality (AR) is ...

Virtual reality (or VR) has paved the way for new kinds of immersive experiences spanning multiple sectors - from gaming and entertainment to retail, media, automotive, property and beyond. Dr. Tim ...

How does augmented reality work? In AR, the user experiences enhancements to the physical world around them. AR technology delivers these enhancements with computer-generated input. Essentially, it ...

E-commerce is the fastest growing retail market in Europe with sales expected to surpass £215 billion by the end of the year, according to the Centre for Retail Research. In the UK alone, online sales ...

Augmented reality is one of the most exciting technologies that made its way into the mass market in the recent years. Unlike virtual reality that creates a fully virtual environment around a user, ...

Simply sign up to the Technology sector myFT Digest -- delivered directly to your inbox. Virtual reality is helping developers to build homes at West End Gardens in the smart market town of ...

Digital beauty tools are no longer gimmicks. Virtual try-ons for skincare are reshaping how people choose products by ...

There's a cool feature baked into Google Maps that you can access on your Android phone: augmented reality directions, which Google names 'Live View'. That's right: Google can use your phone's camera ...

HoloLens allows the user to see digital images over real-world backgrounds People who use augmented reality headsets to complete complex tasks fare worse than those with no high-tech help, a small ...