When pitching the use of a model, data scientists rarely report on its potential value. They then experience an unnerving ...

Predictive analytics is a valuable data processing tool that helps businesses understand and forecast customer behavior and performance. To stay competitive in your digital marketing efforts, using ...

Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

Most predictive AI projects neglect to estimate the potential profit – a practice known as ML valuation – and that spells project failure. Here’s the how-to. To be a business is to constantly work ...

Growing organic website traffic is like trying to walk up the stairs with a hamper full of clothing. Laundry falls out every time you try to put more laundry back in. Your website is the basket, and ...

Last month, LinkedIn launched ‘predictive audiences’, an AI-based feature that the social giant says will unlock new modes of targeting. Space & Time’s Helena Taylor thinks it just might be a game ...

Complications from sepsis may contribute to half of hospital deaths and nearly one-quarter of hospital costs, according to research published in JAMA. The prevalence of this condition, combined with a ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

Smart email systems that use artificial intelligence to predict what will type next can make it quicker to write messages to our friends, colleagues and family, but do we risk losing something in the ...