Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

Nonprofit digital advertising consortium the IAB Tech Lab last week released a 106-page gap analysis report on Google Chrome’s Privacy Sandbox – the tech giant ...

NEW YORK, May 20, 2025 /PRNewswire/ -- As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take ...

GUANGZHOU, China, April 10, 2025 /PRNewswire/ -- TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad ...

NEW YORK, Aug. 12, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the release of two new mappings and implementation guidance that ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...

US – Global digital advertising technical standard-setting body IAB Tech Lab has elected its 2022 board members. Board members are voted in by the wider membership base and are responsible for ...

The Interactive Advertising Bureau Tech Lab has unveiled the second evolution of its ads.cert framework for improving transaction transparency in the programmatic advertising pipeline. The new ...

NEW YORK, June 9, 2020 /PRNewswire/ -- IAB Tech Lab (Tech Lab), the digital media and marketing industry's global nonprofit research, development, and technical standards-setting consortium, today ...