Educating creative personnel and managers on the differences between self-evaluations and external evaluations of creative ideas can improve motivational incentives for creative personnel. Accentuate ...

The creative department has long been the hallowed ground of advertising agencies. Art directors, copywriters, and creative directors have traditionally led the ideation process, translating brand ...

Thought leadership isn't just about leading the pack but crafting the trail they're running on. I've found that spending more time on your thought leadership strategy, especially during the ideation ...

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MBCS, the full-service creative arm of IPG Mediabrands, announces the appointment of Matt Holmes who joins as Head of Creative Strategy and Ideation as the agency unveils a refreshed approach, aimed ...