When Carl Jung discussed the value of dreams, he emphasized the importance of archetypes. Archetypes are the deepest forms and patterns of the psyche. They express primal modes of thought inherent in ...

Within this paper the authors argue that traditional forms of segmentation may be limited by the failure of the identified segments to differ significantly on important “profiling” variables. A ...

As we explore the voices of our inner critics, we encounter patterns that reflect universal experiences and emotions. These patterns, known as archetypes, are powerful symbols that offer insights into ...

Archetypes have long been used by marketers to help define a brand’s personality, which in turn allows for a powerful and cohesive digital marketing strategy to be rolled out. Nowhere is this more ...

Breaking down silos is more important than ever. We often see departments stay within their team and job description confines. However, by sticking with these job titles, it often creates barriers and ...

Please provide your email address to receive an email when new articles are posted on . A machine learning algorithm was able to identify pain archetypes after TKA. Predictors for difficult to control ...

Heirloom’s Rob Meyerson explores whether the horoscope-like world of brand archetypes is harming the industry. Maybe that’s just something a ‘jester’ would suggest. The brand archetypes framework is a ...