Electric-powered motor racing Formula-E had been struggling to gain ground on its more longstanding competitor Formula 1. In research, Formula E’s eco credentials were apparently not proving to be a ...

Former Williams and Red Bull junior Dan Ticktum believes he can show his personality more in Formula E than in the “squeaky clean” world of Formula 1. The 22-year-old was let go by Williams in the ...

The new ‘sonic identity’ for Formula 1 is a 15,000 bpm remix of The Chemical Brothers’ latest single We’ve Got to Try. The speed of the remix matches the revs per minute of F1 cars. The three-second ...

Named the Panasonic Jaguar Racing Formula E team, the entire visual identity was created by brand strategy and design agency Brand Union, from the logo and master graphic, through to advertising and ...

Audi has unveiled the R26 Concept, a preview of its Formula 1 design and team identity, marking the brand's next major milestone as it prepares to enter the sport in March 2026. Presented at the Audi ...