Traditional market research methods that rely on explicit respondent feedback, such as focus groups or surveys, often fail to detect the deep-seated, often subconscious, emotions towards brands that ...

The IMEX schemes apply the implicit temporal method to only a small portion of the domain and use explicit calculations elsewhere, based on a convenient splitting algorithm. IMEX methods effectively ...

Implicit marketing relies on the idea that consumers do not need advertising messages that coerce or persuade them into buying products and services. Relying on the packaging of the products, as well ...