In 2019, I’d worked in the influencer space for 10 years, as both a marketer and a creator – certainly long enough to notice the lack of diversity in that sector. So, born out of that frustration, I ...

Being to attribute performance accurately is a major challenge for influencer marketers. Here, GreenJinn’s Holly Tester argues that media plug-ins (like her company’s own) can go some way to solving ...

A new study by researchers at UWE Bristol has revealed that working as a social media influencer can be far more mentally demanding than it appears from the outside.

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its ...

Influencer marketing has permanently changed the perception of marketing. Previously it was viewed as an experimental idea that would be nice if it garnered positive results, however now it is a core ...

Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway over their followers to boost their reputations and compete ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

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