The barriers preventing the take-up of interactive TV advertising are being broken down, but there are still some hurdles to be overcome before advertisers can effectively measure its worth. Cost, ...

The tenets of great audio marketing have never changed, but the tech that underpins it has never been more powerful. For The Drum’s Audio Deep Dive, Charlie Brookes of Octave Audio takes us through ...

FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and ...

After inserting commercial breaks into Prime Video without a price drop, Amazon is preparing to display even more ads on the streaming service. The e-commerce giant on Tuesday teased a "suite of new ...

Publicis aims to be the first agency to create a fully interactive TV advertisement that allows viewers to select what happens to the storyline within the broadcast stream. To date, interactive ads ...

The Institute of Practitioners in Advertising (IPA) and Advertising Producers Association (APA) have launched the first set of industry guidelines for interactive advertising design development. The ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Technology developed by Kingston Interactive (KIT) and ad agency Publicis will be trialled on an interactive ad for homeless charity the Depaul Trust next month. Dubbed 'video on demand kind of ...

A report from the USA says that it is no surprise that interactive advertising is growing, but there may be some shock over the numbers. The amount of money being set aside for interactive marketing ...

Channel 4 Sales today announced it has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets – it is the first UK broadcaster to offer mobile supported interactive ...