Alcatel-Lucent has helped Imagenio in the launch of interactive advertising on the Telefonica-owned IPTV platform. Two interactive commercials have been running since mid-December, using Alcatel ...

The barriers preventing the take-up of interactive TV advertising are being broken down, but there are still some hurdles to be overcome before advertisers can effectively measure its worth. Cost, ...

The tenets of great audio marketing have never changed, but the tech that underpins it has never been more powerful. For The Drum’s Audio Deep Dive, Charlie Brookes of Octave Audio takes us through ...

Now that Five has successfully launched its interactive television (iTV) service, advertisers have more avenues than ever to extend their message on TV. Red-button ads can run on 57 channels (and ...

A study of interactive video ads on mobile phones shows those with a call to action (CTA) generate the highest response from consumers – but to optimize that response advertisers need to tell viewers ...

In news that could well agitate devoted Xbox followers as much as it excites commercial partners, Microsoft has unveiled a brand new interactive advertising platform for Kinect. Called NUads (Natural ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Digital video advertising and other interactive formats are booming – but where should ...

After inserting commercial breaks into Prime Video without a price drop, Amazon is preparing to display even more ads on the streaming service. The e-commerce giant on Tuesday teased a "suite of new ...

Technology developed by Kingston Interactive (KIT) and ad agency Publicis will be trialled on an interactive ad for homeless charity the Depaul Trust next month. Dubbed 'video on demand kind of ...

Have you ever seen an ad on Instagram and wanted to find out more? If so, your dream is about to come true. Instagram plans to roll out interactive, clickable ads. Soon, you'll be able to swipe left ...