Interactive advertising could be heading to Kinect-enabled Xbox 360 titles, judging by a new trademark listing. As spotted by TechCrunch, Microsoft has filed for ownership of something called NUAds.

Now that Five has successfully launched its interactive television (iTV) service, advertisers have more avenues than ever to extend their message on TV. Red-button ads can run on 57 channels (and ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Digital video advertising and other interactive formats are booming – but where should ...

New interactive streaming technologies are transforming the way consumers experience live sports, creating new opportunities for advertisers, media companies, rightsholders and leagues. As the digital ...

Advertising to children is strictly regulated – but household brands are flooding the gaming platform Roblox with interactive marketing. Is this a danger to young users? The Guardian’s journalism is ...

Cash totals £2.6m; future needs dependent on viability of interactive advertising Company exploring strategic alliances, corporate transactions Now is hardly the ideal time to acknowledge that your ...

AI, ATSC 3.0, watermarking and other technologies are helping linear and streaming media deliver more engaging, outcomes-based campaigns. A group of broadcast advertising leaders from Gray Media, ...