New interactive streaming technologies are transforming the way consumers experience live sports, creating new opportunities for advertisers, media companies, rightsholders and leagues. As the digital ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Digital video advertising and other interactive formats are booming – but where should ...

A report from the USA says that it is no surprise that interactive advertising is growing, but there may be some shock over the numbers. The amount of money being set aside for interactive marketing ...

The tenets of great audio marketing have never changed, but the tech that underpins it has never been more powerful. For The Drum’s Audio Deep Dive, Charlie Brookes of Octave Audio takes us through ...

Online television company WeDigTV is launching an online TV channel dedicated to advertising campaigns. It has signed up packaged goods giant Reckitt Benckiser as its first ad partner. The channel ...

In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching for ways to create more engaging, interactive experiences. Traditional ...

Birds Eye’s money-filled melting ice block, Carlsberg’s beer dispensing poster and Pepsi Max’s alien invasion at a bus shelter are the latest examples of out-of-home campaigns that passers-by can ...

Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada. Built natively for Samsung Smart TVs, ...

Digital advertising has become the driving force in the global ad market, as consumers increasingly spend time online. Last year, global digital ad spends reached US$690 billion, growing 15%–20% ...

Australia’s digital advertising market continues to climb, with internet ad spend reaching AU$4.2 billion in the March 2025 quarter, up 11.6% year-on-year, according to new data from the Interactive ...