With any journey mapping project, you’ll always end up with a better understanding of your customers, including their thoughts, feelings, behaviors and pain points. However, the process of journey ...

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When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word “customer.” Or the word “journey.” Heck, you may have even heard the term “mapping” more than a few times ...

With a customer journey map handy, your marketing team can identify opportunities to deliver relevant content to each of your customers. They can map content so each user interacting with your brand ...

Phil Goldstein is a former web editor of the CDW family of tech magazines and a veteran technology journalist. He lives in Washington, D.C., with his wife and their animals: a dog named Brenna and two ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps. Did you know that you can create content for every stage of ...

A simple, yet effective method to show how a service supports its users through a specific task. Contributors UX Researcher Being a part of an in-house service design team in the BBC comes with a lot ...