Based on a report from Nielsen, 92% of people trust individuals over brands anyway. What’s really intriguing is that those individuals don’t have to be personal friends. People even trust online ...

Robin Ward, Head of Sales at LTK Europe, looks at the importance of influecers when marketing to Gen Z consumers. Whether you admit it or not, we are all heavily influenced by online creators. This is ...

The role of influencers providing the gateway to B2B decision makers and consumers is a key component in a modern content marketing strategy, however the challenge for the marketing and communications ...

NASHVILLE, Tenn., January 09, 2025--(BUSINESS WIRE)--Once again, Montecito Medical has been named as a "Key Influencer in Healthcare Real Estate." The national recognition came from the editors of ...

Consumers are increasingly wary of advertisements, leaving marketers scrambling to find new ways to capture, and hold, their attention. As a result, influencer marketing is on the rise, enabling ...

Influencers “who come across as less scripted or polished” are already gaining audiences according to McKinsey & Co. Credit: Shutterstock. When it comes to fashion marketing, the world has changed ...

The voice of the customer has always been one of the most powerful marketing channels and social media has fundamentally changed the way brands and their audiences communicate. Interestingly, ...

With 2018 set to be a bigger year than ever for social media, Solberg Audunsson outlines what will be the biggest trends such as influencer audiences driving brands, sponsor tagging and Instagram’s ...

Imagine flying in a Blue Angle Navy jet leading up The Great Tennessee Air Show June 7-8 at Smyrna Airport. That's the flight opportunity Jaime Motes experienced June 4 in honor of her role as the ...

You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like ...