Lego is the master builder of experiential experiences, understanding that physical play has lost none of its importance in the digital era. The toy brand uses experiential marketing for both brand ...

As my daughters and I tackled a three-day LEGO project, I realized that what makes these projects so fun and satisfying are the same things that help my clients love leading change in their ...

Add articles to your saved list and come back to them any time. What can entrepreneurs learn from the remarkable success of The Lego Group, the maker of children's toys that has quadrupled sales over ...

As a boy, like many lads of my age, I loved Lego – I’d use the red, green, blue, yellow and white bricks that, in those days, came in just a few shapes, to construct houses, ships, cars and stairways ...

After 80 years in business, LEGO remains one of the most iconic toymakers in the world and a beloved brand for parents and children alike. Founded by Danish carpenter Ole Kirk Christiansen as a wooden ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. A few months ago I took a short holiday with my two daughters on Dartmoor. True to (British) form, it drizzled ...

As my daughters and I tackled a three-day LEGO project, I realized that what makes these projects so fun and satisfying are the same things that help my clients love leading change in their ...

Don't miss out on the headlines from Work. Followed categories will be added to My News. As my daughters and I tackled a three-day LEGO project, I realized that what makes these projects so fun and ...

BUSINESS strategist Ken Perlman shares the parallels between building a complex LEGO set with his two daughters and coaching a client through transformational change. As my daughters and I tackled a ...