One of Odyssey’s most popular head shapes (and visual alignments) and a line of Stroke Lab putters designed specifically for women are the latest additions to the equipment manufacturer’s ever-growing ...

Covid-19 may have put any purchasing ideas you had in March on hold. Now, it’s game on, and time to reassess your equipment needs. So, we’ve compiled the “Best in Show” from ClubTest 2020 to give you ...

J.J. Spaun's victory at the 2025 US Open has sparked significant attention, not just for him but also for the equipment he trusted. His putter, the LAB Golf DF3, played a significant role in his win ...

Golf is so much more than a mental and physical sport. There’s nothing like standing on the green, the pin just far enough to make you squint, with the ball sitting there waiting for the winning swing ...

FOUNDED with the mission to make putting easier and more enjoyable for golfers of all skill levels, LAB Golf has developed innovative technology that they say is transforming the way golfers approach ...

JJ Spaun delivered a moment of magic on the final green to capture his first major championship title in a dramatic and rain-soaked conclusion to the 125th U.S. Open at Oakmont Country Club. The win ...

Exclusivity has never been one of Ping’s hallmarks. Instead, the company has always made its mark in the industry with technology. Case in point: Many of the players on the PGA Tour who don’t have ...

Forbes contributors publish independent expert analyses and insights. Spring is here, an epic Masters tournament kicked off golf season, and temperatures are rising from coast to coast. Every season ...

The days of golf fans wanting to cover their eyes while watching Will Zalatoris’ looping putting stroke may be over. Or, at least, Willy Z hopes so. Zalatoris, who ranked 103rd in strokes ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.