Nick Evans, technical director of ExtraMile Communications, which specialises in multilingual email marketing campaigns, discusses how messages can be lost in translation when dealing with foreign ...
One might think that the confidence, even arrogance, of the British in the pervasive nature of our mother tongue would successfully see us through the maze of overseas expansion. In fact, in the minds ...
Language is a powerful tool—it connects, informs, and enables collaboration. Yet in corporate South Africa, it can also exclude, alienate, and suppress talent. Despite English being the de facto ...
Expanding a business internationally has always been a challenging endeavour, largely due to the language barriers that separate markets and cultures. However, the advent of artificial intelligence ...
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