In most companies, there is a basic formula for product design: the software engineering and product development departments work together to build a product that solves a customer problem. Ideally, ...

Tesla has quietly become very good at delivering exactly the sort of thing EV buyers want. There’s constant tweaking of specs ...

Take a moment to reflect on your previous week. What do you remember? Visualise it. Do you recall every detail from an important meeting? What about key takeaways from a speaker event? It’s likely that ...

Human brains struggle to take ideas or elements away from designs, such as from a blueprint of a building – and instead tend to add more, a new study reveals. In experiments, participants tasked with ...

Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these ...

“Well, less is more, Lucrezia,” went a line in Robert Browning’s 1855 poem Andrea del Sarto, and the rest, as they say, is history. Architect and designer Ludwig Mies van der Rohe took the phrase and ...

Gareth Newman, CEO and founder of men and women’s lifestyle fashion brand Blakely, argues that the customer mindset is changing to buy less, while opting for products with more longevity despite ...

Now that summer's here, the pressure is on to sculpt that beach-ready body—but that doesn't mean you need to live at the gym. New research from Florida Atlantic University shows that when it comes to ...

According to fans of capsule dressing, it's all about less is more, and the "rule of five". So is it time to return to more old-fashioned ways of thinking about what we wear, asks Matilda Welin.