Television advertising frequently follows a common creative structure. Typically this involves a narrative or story telling component that portrays a situation or problem followed by the presentation ...

Memory is the fundamental cognitive process of encoding, storing, and retrieving information, specifically your experiences and knowledge. Some memories last mere seconds before your brain discards ...

Commissioned by BBC StoryWorks, the content marketing division of BBC Global News, the Science of Memory uses the latest neuroscience techniques to investigate how emotions impact memory, and how ...

Rather than holding information in specific areas of the brain, our memories are represented by the connections between neurons, called synapses. According to a recent study from the Salk Institute in ...