Mention loom bands to anyone with kids at primary school and they will probably sigh and roll their eyes. These tiny plastic loops, also known as crazy looms and rainbow looms, are everywhere. Most ...

Weaved into bracelets, owls and even fish, the new rubber band obsession, which started as a playground toy, is fast becoming the latest fashion fad. Loom bracelets seem to be this year's must-have ...

CHEONG CHOON NG has his big fat fingers to thank for the creation of a business that has gone on to become a celebrity-fuelled global craze valued in the millions. It all began four years ago with an ...

They come in waves: collectible doohickeys that fixate schoolchildren, vex teachers and keep corner shops in business. From figurines to trading cards, a play craze operates in rough biannual cycles, ...