The Customer Loyalty Program Software Market is driven by the rising need for businesses to retain customers through personalized engagement and rewards. Increasing adoption of digital platforms, ...

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Without structured loyalty programs, many restaurants lose customers after just one or two visits, despite offering great food and service. This makes reward-driven engagement a crucial strategy.

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of margin dressed up as a customer strategy. If the industry wants to stay relevant ...