The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

As online disinformation and fake reviews continue to spread, UK small and medium-sized businesses (SMBs) are bearing an increasingly heavy financial burden. Research has found that annual losses due ...

There's no escaping that reputation management is getting harder – and that's before Covid-19. Understanding the stakeholder landscape and, yes, measuring has become essential… PR professionals know ...

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

One way of beating your competition is through online reputation management. The internet is a vast source of information about your company. It needs to remain positive. The Merriam-Webster ...

Celebrity reputation management services focus on shaping public perception online. It also aims to protect and improve how the public views celebrities. The primary goal of these services is to build ...

A recent YouGov survey confirmed that 79 per cent of participants will check online reviews of a product or service before they click purchase. The research highlights just how powerful online reviews ...

The marketing industry has quickly responded to social media by using specialist online reputation management agencies to banish critical articles or customer comments to the back pages of the Google ...

Chief security officers and chief information officers are already caught in a delicate balancing act between the business and the IT department. There are the pressures of assessments, mitigation and ...