CMOs are under increasing pressure to deliver results across many areas, making operational efficiency within marketing essential. Yet, many marketers lack the skills, time and resources to build or ...

Operating models may sound arcane but they are increasingly critical to making sure marketers have the external partners they need, explains Susy Pyzer-Knapp, Design Practice Lead at ID Comms. The ...

Traditional business models with siloed functions struggle to keep pace with changing markets and customer needs due to slow response and fragmented technology. To stay competitive and deliver greater ...