Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively ...

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. This is because marketers don’t have access to all the customer data as traffic ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. As a starting point, ask yourself: what does success look like to you? Consider your goal, ...

Whether you’re new to influencer marketing and need guidance on which KPIs should be most important to you, or you’re experienced in the industry but find yourself on a knowledge-seeking mission, ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

The recession is always a day away, it seems. Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than ...