You will find that a lot of guides to writing a marketing plan are heavily laden with marketing jargon; buzzwords that may sound impressive, but upon closer inspection mean very little. This guide ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

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I get to see a wide range of solicitors’ marketing plans ranging from the weighty dissertation to the single sheet. Personally, I favour concise marketing plans for law firms as otherwise they tend to ...

Coca-Cola’s overhaul of its marketing and innovation model is bearing fruit, the company said today (10 February) at its fourth quarter and full year 2021 results presentation. The drinks giant ...