Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

The measurement problem in quantum mechanics has challenged physicists and philosophers for almost a century. The measurement problem refers to the probablictic collapse of the deterministic wave ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Gao (Synthese, 2017. https://doi.org/10.1007/s11229-017-1476-y) presents a new mentalistic reformulation of the well-known measurement problem affecting the standard ...

Flake and Fried argue that psychology takes a "measurement schmeasurement" attitude towards quantifying important constructs. Source: From Pixabay at Pexels Standardized testing is controversial. Does ...

You wouldn’t let a sports team umpire their own games, so why is this now happening in media and marketing, and particularly within holding companies, argues Prophet CEO Jordan-Taylor Bartels? There’s ...

“Artificial intelligence is too important a technology to be evaluated on the basis of vibes. Until we get better ways of measuring these tools, we won’t know how to use them, or whether their ...