Neil Cummings Whether you’re a fan of imperial or metric, this past Sunday was the day to celebrate the way we measure our surroundings. What better way to celebrate a day dedicated to measurement ...

Measuring the productivity of product development is a complex and multi-faceted task, significantly different from manufacturing operations. Output from manufacturing is increasingly automated and ...

Danish energy giant seeks wider industry feedback on efforts to develop new global standard for assessing habitats and wildlife impacts of infrastructure projects Ørsted has today unveiled an open ...

UAE – The Advertising Business Group (ABG) has appointed Ipsos to spearhead the United Arab Emirates (UAE)’s cross-media measurement project. The media audience measurement project provides holistic ...

I got cross recently. The source of my disquiet was the Language of Effectiveness 2024 report, published by Marketing Week, which, to my mind, focused too much on measurement as the means to an ...

Have you ever wondered how a robot navigates a cluttered room or how a drone maintains its altitude with pinpoint accuracy? The secret lies in the tools used to measure distance, an often-overlooked ...

08 April 2009 Grass Roots Middle-East, the region's leading business performance specialists, have made a new appointment to expand its expertise in customer service measurement. Cathy Sparkes joins ...

Abu Dhabi, Feb 15th, 2011 (WAM)--The National Media Council (NMC) and the Telecommunications Regulatory Authority (TRA) announced today the launch of Phase I of the Television Audience Measurement ...

Taking on any new DIY projects? Then you might want to check this guide before you start doing anything drastic. From Roman blinds that don’t quite cover the window, to furniture that doesn’t really ...