Shared media refers to any content that is circulated and amplified through sharing on social networks. Unlike traditional media channels, where content is distributed by brands themselves, shared ...

Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...