Gen Z may have you believe that the 90's and 2000's are back in style, but recently a trend from the 80's has been making the rounds on TikTok: the perm. The perm hairstyle was mostly seen on women ...

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

To perm or not to perm? The answer seems to be a resounding yes, judging by the men of all ages lining up to achieve the textured waves inspired by the likes of James Norton. An army of today’s top ...

Turns out Jon Snow knows something — about hair care. While our favorite man of the Night’s Watch defied death this season on Game of Thrones, he may have done something even more improbable: set off ...

Add articles to your saved list and come back to them any time. Perm pride is here. The permanent wave, better known as the perm, has returned from banishment to the fringes of fashion since the ’90s, ...

If the defining hairstyle of the early aughts was the center-parted heartthrob look (i.e Devon Sawa and Leonardo Dicaprio circa Romeo and Juliet), the reigning style for many young men and boys in ...

There was much excitement in the world of hairdressing this week about the imminent return of the perm. Perhaps you're excited, too, even though, unless you're a professional crimper, you don't stand ...