Mercedes-Benz has unveiled a car inspired by the movie Avatar – the Vision AVTR. Designed to show a ‘completely new interaction between human, machine and nature’, the concept features a distinctive ...

AVTR is text-speak for Avatar, but it’s also short for Advanced Vehicle Transformation. This is the name of the six metre-long super-luxe future limo Mercedes debuted at CES in Vegas in January, a ...

This is the Mercedes Vision AVTR concept. It’s the result of a partnership between the German car company and the team behind the Avatar movie franchise. Revealed for the first time at the Consumer ...

In perhaps the unlikeliest partnership since Land Rover’s design boss teamed up with a swimwear company to release a waterproof three-piece suit, Mercedes has jumped into bed with the folks behind ...