AVTR is text-speak for Avatar, but it’s also short for Advanced Vehicle Transformation. This is the name of the six metre-long super-luxe future limo Mercedes debuted at CES in Vegas in January, a ...

Inspired by the breathtaking film Avatar, with its groundbreaking special effects, Mercedes-Benz’s new Vision AVTR concept car (‘Avacar’, anyone?) posits a far-future mode of automobile travel where ...

This is the Mercedes Vision AVTR concept. It’s the result of a partnership between the German car company and the team behind the Avatar movie franchise. Revealed for the first time at the Consumer ...

devices and plant-based pork to C.E.S Mercedes brought (arguably) the most head-turning piece of tech, in the form of the futuristic, Mercedes Benz VISION AVTR. The Vision AVTR or “ADVANCED VEHICLE ...

In perhaps the unlikeliest partnership since Land Rover’s design boss teamed up with a swimwear company to release a waterproof three-piece suit, Mercedes has jumped into bed with the folks behind ...