Numerous methods to evaluate the quality of scientific literature have been described, a few of which have endeavored to identify and categorize the messages in the documents. One such process is the ...

One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is ...

It's social marketing chaos right now, wouldn't you agree? From the variety of channels with which to engage, the number of folks engaging, and the issue of calculating ROI, marketers have a ...

We believe that message match is the foundation of great post-click marketing. Message match means that when someone clicks on one of your ads—one that sets expectations for them, explicitly or ...