A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Less than one in three marketers report having influence over their brand’s distribution strategy, despite place being a crucial part of the 4Ps. The 4Ps of product, price, place, and promotion are ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

In a world of constant change, partners have to adapt quickly, making significant investments in billing and provisioning infrastructure, support practices, service offerings, training, sales and ...