The Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) unit this morning unveiled an ambitious agenda for the first half of 2025 including “a major new initiative ...
As signal loss and regulatory change increasingly hamper media measurement, a return to marketing mix modeling is crucial, writes Gartner’s Matt Wakeman. But the strategy proves most effective if a ...
MIAMI, April 30, 2025 /PRNewswire/ -- Analytic Partners celebrates 25 years with a new website announcing a renewed push to elevate MMM and MTA measurement programs to deliver Commercial Intelligence.
Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the sudden and dramatic surge of ...
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