Concluding a three part series on multi-channel marketing, Quintiles summarises the critical success factors around implementing effective integrated-channel solutions that deliver meaningful results ...

Your multi-channel software is collecting a goldmine of data – if you only know how to use it. There’s nothing new about the value of data, about appreciating the importance of collecting and ...

In the first article of a three-part series looking at multi-channel marketing in the pharma industry, Quintiles focusses on how to effectively plan a successful multi-channel campaign that will ...

March 2010 A new approach to multi-channel strategies in financial services. In today's competitive environment, customers are in full control of their relationship with their financial service ...

I was recently asked for a ‘state of the nation’ comment on the main issues around modern multi-channel commerce. My reply… “It is complex”. Now this may be a little too simplistic, but it sums up the ...

Having just published a white paper on multi-channel retailing, Chase Paymentech’s President and Managing Director Shane Fitzpatrick shares his insight and research, and provides advice on what ...

- JD Williams uses Customer Data Hubs to transform its online customer intelligence via integration of real-time online information on individual customers from Celebrus Technologies - JD Williams ...

It's undeniable; retail customer service is facing an era of dramatic change. According to analysis from global consultancy, Deloitte, consumers increasingly digital lifestyles are altering ...