Your multi-channel software is collecting a goldmine of data – if you only know how to use it. There’s nothing new about the value of data, about appreciating the importance of collecting and ...

Every business maintains records of transactions, customer interactions and purchase history. Commonly these data stores exist in isolation, with each business unit retaining responsibility for their ...

In the rush to use multi-channel marketing, don't forget ROI, says Deborah Runge. Multi-channel marketing is becoming more established in the pharmaceutical industry, with the sector supplementing its ...

Liquid Instruments has updated its Moku:Pro (right) software-defined multi-test-instrument, adding laser-locking and enhancing its oscilloscope function. The company’s three Mokus (table below): ...