Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...
In the rush to use multi-channel marketing, don't forget ROI, says Deborah Runge. Multi-channel marketing is becoming more established in the pharmaceutical industry, with the sector supplementing its ...
Were James Bond in your shoes, he would be in multichannel marketing. With all those gadget and gizmos specially designed for each mission the comm-link watch, the cars tucked away at mission sites – ...
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